Country – Lazy Recipes (2017)
Social Media Films

Country Arabia wanted to launch its new range of premium meat cuts in an already crowded market.

We knew from day one that we needed to be different. First, we packaged the chilled meats into smaller portions so anyone could enjoy them without having the guilt of finishing what usually is sold as a family-sized pack. Next, we talked only to the bachelors and not mothers — a huge risk that paid off well when we launched it only on social media.